This week, Wendy’s has begun testing out new products made from antibiotic-free poultry, the company has confirmed.
Similar efforts to eliminate the incredibly controversial use of antibiotics on livestock have been undertaken by companies including McDonald’s and Tyson Foods, due in large part to growing customer demand.
So far, Wendy’s has not pledged to undergo a complete supply chain overhaul like some poultry providers, but will instead wait to gauge the consumer response.
The program will be tested with Wendy’s newly revamped grilled chicken sandwich, but will only take place in Orlando and Gainesville, Florida; Kansas City, Missouri; and Austin, Texas.
“We wouldn’t test it if we didn’t think it was something we could realistically pursue,” Wendy’s chief concept officer, Kurt Kane, told The Wall Street Journal.