Walmart Now Selling Perfectly Imperfect Apples
This week, the company announced that a brand of apples from Washington state called “I’m Perfect” will be making its debut in stores this week. These apples have damaged exteriors as a result of weather conditions such as hailstorms, high winds, or long periods of hot, sunny days, but the texture and flavor of the fruit is unaffected. [related]
“The ‘I’m Perfect’ product is just one example of the ways we are aiming to reduce food waste, supporting growers, and providing value to our customers,” the company wrote in a release.
The apple initiative follows Walmart’s Spuglies potato launch in late April, in which weather-damaged potatoes are sold in about 400 stores in Texas, and “Wonky Veg” Boxes being sold at Asda, Walmart’s U.K. grocery chain. The Wonky Veg Box contains 11 pounds of various misshapen fruits and vegetables and is sold for $4.60 in hundreds of stores.
Despite these steps taken towards combatting global food waste, activist Jordan Figueiredo is not completely convinced. He told the Huffington Post, “Walmart’s recent statements about ending food waste show they’re listening to consumers and food policy experts, but unwilling to take serious steps to act on the request in our petition.”
Figueiredo described Walmart’s apple and potato initiatives as “one-off” instances, which “aren’t really making a dent in the long-term supply of imperfect produce.”