lidl

Shutterstock / Vytautas Kielaitis

An 'Upscale' Version of Trader Joe’s Is Coming to the US

The company plans to open as many as 600 stores in the country
lidl

Shutterstock / Vytautas Kielaitis

Lidl currently has 10,000 stores in 27 countries across Europe.

It looks like Aldi is about to have some competition in the States — another German supermarket chain, Lidl, recently announced that it plans to open 100 stores along the East Coast by mid-2018.

The first 20 stores are set to open this summer in Virginia, North Carolina, and South Carolina, according to a company presentation obtained by Business Insider.

In the presentation, Lidl positions itself as a mix between Trader Joe’s (which is owned by Aldi) and Harris Teeter (a North Carolina-based grocery chain) with discounted prices.

“We will sell high-end brands, quality not quantity, best products only," the presentation indicates, according to Business Insider.

The stores are expected to be between 30,000 and 36,000 square feet, almost twice the size of an average Aldi store.

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