This week, the Teddy brand, owned by Mondelēz International, Inc., expanded with the launch of Teddy Soft Bakes — a product that aims to be more than a treat as a way for children to play and discover during snack time.
To help bring the concept of Teddy Soft Bakes to life, the brand enlisted help from mother, wife, and model Vanessa Lachey and two speakers of the non-profit organization TED to speak to the importance of bonding with children during snacking and playtime.
“Play is not just a joyful and energizing experience, it has a deep effect on human development and intelligence,” Dr. Stuart Brown, TED speaker, play researcher, psychiatrist and founder of the National Institute for Play, said in a statement. “In fact, the active presence of play is a key trait I’ve found to be prevalent in highly successful people.”
According to Elise Burditt, senior brand manager of the Kids Wholesome portfolio at Mondelēz International, the new snack gives parents the opportunity to give their kids a treat that they can not only feel good about, but also provides a fun moment to bond, play, and discover.
The snacks are soft-baked filled treats made in the shape of the classic Teddy bear that come in two flavors: chocolate with vanilla filling and vanilla with chocolate filling. The snacks also contain no high fructose corn syrup or artificial flavors and colors.
The snack is also the first Mondelēz-owned product to have the Grocery Manufacturers Association’s SmartLabel QR code for access to additional product and ingredient information.
Teddy Soft Bakes can be found in grocery stores nationwide at a suggested retail price of $3.29 for a pack of six.