Acclaimed celebrity chefs seem to be taking leave — temporary or permanent — of the fine dining world in droves to try out fast-casual dining. The latest to join the likes of José Andrés, Mark Ladner, and David Chang is the team behind Eleven Madison Park, the recently-acclaimed World’s Best Restaurant.
Chef Daniel Humm and Will Guidara just opened Made Nice this week in the Chelsea neighborhood of New York City. At first it will only be open for lunch, but in the coming weeks, dinner hours will also be added.
The fast-casual concept will tout such affordable (but upscale) fare as smoked salmon with eggs, salad, and pickled onions; and quinoa falafel with pickled beets, yogurt, cucumber, and salad. For dinner after 5 p.m. there is roast chicken, and for dessert, milk and honey ice cream, which is a nod to a menu item at Eleven Madison Park. Dishes will all cost between $11 and $15, which is a far cry from Eleven Madison Park’s triple-digit tasting menu prices.
Unlike your typical Chipotle-esque concept, Made Nice won’t do any substitutions: What you see on the nine-item menu is what you get, according to The New York Times.