Target Transforms Shopping Carts Into ‘Mario Karts’

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The shopping carts’ new look aligns with the launch of Mario Kart 8 for Nintendo Switch on April 28

The experience is only available for a limited time.

If you’ve ever wanted to experience Mario Kart in real life, head to the nearest Target ASAP. The retailer gave more than 650 locations a makeover and turned its shopping carts into “Mario Karts.”

With the cart transformation, customers can race up and down aisles while they shop, Mario Kart-style.

“Experience counts — it’s what keeps guests coming in and coming back to our stores,” Scott Nygaard, senior vice president of merchandising at Target, said in a statement. “So we’re delivering the fun like only Target can, giving generations of Mario fans a shopping trip they won’t soon forget.”


Target

Spot the participating Target locations before you enter the store with bollards decked out as Mario and Luigi. The doors of select locations will be decorated as a starting line and as you pass through, motion sensors will set lights flashing and play Mario’s theme song.

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