There may be healthier food options at Target in the near future.
The company is testing artisan-style cafés that serve pizza, kale salads, and pressed juices. The concept is called Freshii and it is currently being tested in 14 stores. Target is aiming to open Freshii in nine stores.
You can usually find Pizza Hut, Starbucks, and other fast food options in Target’s food courts, but even Pizza Hut is going artisanal. Three stores will sell special Pizza Hut pies including a Margherita and a barbecue chicken pizza. And two stores in Minneapolis will be adding D’Amico & Sons, a Minnesota-based Italian restaurant.
Target has decided to test these new eateries after hearing customers ask for higher-quality food, Tina Tyler Target’s chief stores officer told USA Today. “We think this takes us a giant step in the direction of making a much better first impression,” Tyler said.
In April, Target hired Anne Dament, a former Safeway executive, to be the new head of grocery. This is Dament’s first major change to Target’s food strategy.