Taco Bell Tries to Be Chipotle with New Burrito Bowls
While most fast food franchises are feeling the McStruggle of keeping up in an increasingly health- and food trend-conscious world, Taco Bell’s sales and revenue keep increasing.In affirmation of its “cool kid” status in the fast food world, Taco Bell has begun rolling out Chipotle-style burrito bowls.
More formally called Taco Bell’s Famous Burrito Bowls, the new menu items are currently being tested in North Carolina, and include tortilla-less versions of their popular burritos, including the 7-Layer Burrito, the Cheesy Potato Burrito, and the Burrito Supreme. According to Brand Eating, there's also a Fritos Supreme Bowl that seems to feature Latin rice, beef, nacho cheese, Fritos chips, diced tomatoes, and sour cream.
Technically, these aren’t the first burrito bowls on the menu. In an effort to resonate more with millennials, Taco Bell rolled out Cantina Power Bowls last summer.
The Daily Meal has contacted Taco Bell about the burrito bowls, and will update this story as more information is known.