Mars candy brand Snickers has taken over the back cover of the annual Sports Illustrated Swimsuit Issue for the third consecutive year. The cover depicts a “swimsuit edition” of the fictitious American Antiques Home & Style Magazine, featuring a chest of drawers with a bikini wrapped around it. Headlines read “Find Out If Salt Water Destroys Mahogany (Spoiler: YES),” 39 Infuriating Steps to Get a Swimsuit on a Chest of Drawers,” and “We Immediately Regret This.” An underline proclaims “Magazine editors get loopy when they’re hungry.”
Another Snickers ad appears on the inside back cover of the magazine — this one an imagined swimsuit issue for the equally fictitious Small Pets, featuring a bikini-clad guinea pig, alongside headlines including: “What Were We Thinking,” “Most Of These Things Hate Water So Much,” and “This One Bit Us A Lot.” This one proposes that “Magazine editors get confused when they’re hungry.”
Advertising agency BBDO New York produced this year’s parodies.
— BBDO New York (@BBDONY) February 16, 2017