Shake Shack Test Launches a Mobile Ordering App
With the Shack App for iOS, customers can place their orders from their phones and choose a pick-up time. Pick-up times are in 15-minute increments and food is cooked to order, according to a release. The app is meant to be a convenient tool for customers and will hopefully result in shorter wait times.
“The Shack App marks a new era for Shake Shack. In creating our first-ever app, we took great care to develop a mobile ordering platform that maintains the high quality our guests have come to know and love, but now just a tap away,” said Randy Garutti, CEO of Shake Shack. “We’re meeting people where they are and giving our guests a whole new way to experience Shake Shack. We’ve got a lot to learn, and we intend to take our time listening to our guests and tweaking the app before launching it into additional markets.”
The app features a Shake Shack location finder, saves favorite orders, and lets customers know about the latest events and promotions from the company.