Taking over for fellow Saturday Night Live alum Darrell Hammond, comedian Norm MacDonald has officially “assumed the suit” as the latest Colonel Sanders, KFC has announced.
“Other than not quite looking like him, his voice being different, and his inability to cook the world’s best chicken, we thought Norm was the perfect choice to play the real colonel,” said Kevin Hochman, chief marketing officer of KFC United States. “I think the fans will agree.”
The colonel, whose role in KFC’s marketing strategy was resurrected this spring, is also here to introduce a family-sized version of the $5 Fill Up called the $20 Family Fill Up.
"I was blown away when I learned that Colonel Sanders didn’t even start KFC until he was 65,” said MacDonald. “That’s a whole lot of legend to fit into a couple decades, and it takes a strong work ethic, the kind you don’t see every day, to do it like he did. He never gave up, never accepted less than the best, and never held back an opinion. Plus he looks great in white.”
MacDonald’s takeover is the first in a rotating roster of colonels, “predicated on the concept that ‘Colonel Sanders was a larger than life personality, someone who could never be portrayed by just one person,’” a spokesperson for KFC told The Daily Meal.
“Our sole aim with the whole rebrand — which is a three-year mission that only just began — was to bring the colonel back to the forefront, and bring his values to life that helped propel Kentucky Fried Chicken into greatness, and in doing so be sure that everyone, especially our millennial audience, knew Colonel Sanders was a real man. This tactic helps us do that. It keeps people talking about the colonel. Not just one and done. We get to leverage a suite of actors with their own take on it to bring to life the many dimensions of Colonel Sanders. We want our commercials — and all of our surround-sound marketing efforts — to surprise and delight, and have consumers enjoy the current ‘colonel’ but also wonder who might portray him next.”