The bizarre, greasy, and usually double-fried foods of the State Fair of Texas are iconic and often imitated, but sadly, they only come around once a year. Well, not anymore. Isaac Rousso — two-time winner of the Big Tex Choice Award for Most Creative — is opening State Fair Treats inside his local Walmart in Plano, Texas, later this month.[related]
The menu will feature 45 delectable snacks and treats that have been spotted at various state fairs including Rousso’s own award-winning cookie fries, smoky bacon margarita, fried Pop-Tarts, and deep-fried Cuban rolls. Rousso and his family have been staples at the State Fair of Texas every year, and Walmart approached him with the idea of opening up a restaurant.
If all goes well, Rousso plans to take his state fair restaurant on the road and expand across the country.
“Walmart was looking for a creative new food concept to energize high profile locations,” Rousso told local news station WFAA. “During the State Fair of Texas, we have the opportunity to serve more than 2 million people during the fair’s 24-day run. At our first Walmart location alone, we’ll have the chance to see 1.5–2 million people per year.”
The State Fair of Texas runs this year from Sept. 30 to Oct. 23.