Rejoice! Eataly Is Opening a Permanent Nutella Bar


When it comes to bars, who needs alcohol when you have Nutella? Pictured above is last year's Nutella bar. 

New Yorkers: The chocolate gods have heard your prayers, and they have answered. After conducting a brief preview last year, the folks at Eataly have decided to make the popular Nutella bar at their New York City location a permanent feature.

The all-new Nutella bar will officially open to the public on May 27 at 5 p.m., with the first 500 guests receiving free Nutella cones. Although specific details are being kept hush-hush, we do know that the space will feature an all-new menu and enhanced décor. Last year, when the Nutella bar operated as a pop-up, it was temporarily replacing Eataly Vino, which had closed as a result of legal troubles with the New York State Liquor Authority. The Nutella bar was put back in Eataly storage after the wine store reopened in October.

When the original chocolate hazelnut heaven opened last May, some of the menu highlights were the Nutella crêpes, croissants, and muffins. This time around, it looks like they've added ice cream and coffee. We can’t say no to caffeinated Nutella.


"The reaction of New York City to a typical Italian invention really struck us — so we decided to bring back the pop-up Nutella Bar as a permanent addition to the Flatiron store,” Eataly CEO Nicola Farinetti told The Daily Meal. “We've enhanced the menu and added gelato and coffee because Nutella goes with everything!”