A ‘Puff, the Magic Dragon’-Themed Restaurant Chain Is in the Works


Our inner child is so excited about a Puff restaurant.

More than 50 years after the release of Peter, Paul, and Mary’s classic children’s folk song, “Puff, the Magic Dragon” is getting a second life in the restaurant business. Schussler Creative Inc., a company that has created multiple themed restaurants, like the Rainforest Cafe, T-Rex, and the Yak and Yeti (all located in Disney World), has acquired the rights to make a “Puff, the Magic Dragon”-themed restaurant chain. Although the most obvious location for such a restaurant would be “by the sea,” more likely, the chain may find its way in the House of Mouse, given Schussler’s résumé.

Peter Yarrow and Lenny Lipton, who co-authored the song as well as a children’s book of the same name, sold the restaurant rights to Schussler Creative Inc. this year.

“We have been in discussions with Steven Schussler for the past two years and felt that Schussler’s special creativity, coupled with his impressive track-record of creating wonderful restaurants that capture the imaginations of children and families with his magical concepts, were a perfect match,” Peter Yarrow said in a statement.


Although not many details about the future restaurant chain are known, Schussler said he envisions a global network of restaurants that work as “attractions, restaurants and retail stores” with accompanying merchandise.