White Castle has found an unlikely friend in PETA.The animal advocacy non-profit recently awarded the fast food chain a Kind Fast Food award for making its veggie sliders entirely vegan, including the bun.
“We are committed to… listening to our customers and keeping up with changing tastes by developing new menu items,” a White Castle representative said in a statement about the new menu item. “[The slider] is an incredible new taste experience that’s different from any other sandwich on our menu.”
The sliders, produced by Dr. Praeger’s Sensible Foods are made with peas, carrots, zucchini, spinach, and broccoli, and cost 99 cents each.
“With an animal- and health-conscious public clamoring for vegan options like never before, White Castle's new veggie burger slider makes sound business sense," PETA executive vice president Tracy Reiman said in a statement. "PETA's award lets people who are looking for a vegan meal on the go know that they can eat like kings and queens at White Castle."