PepsiCo’s new vending machines are not your ordinary vending machines. According to a release, the machines feature, “a thoughtfully chosen selection of PepsiCo products,” including Naked Juice, Pure Leaf iced tea, Sabra Read-to-Eat Hummus cups, and Lay’s Oven Baked Potato Chips. The intent of the Hello Goodness vending initiative is to “[reflect] the evolving needs of today's consumer and the increased desire for more good- and better-for-you choices on-the-go.”
PepsiCo debuted the vending machine at the Beverage Digest Future Smarts Conference in New York City on Monday and announced that several thousand units will be distributed in the United States in 2016. Locations will include healthcare, recreational, transportation, governmental, workplace, and educational facilities.
These state-of-the-art vending machines have a variety of features that set them apart from and go beyond traditional machines already on the market. Hello Goodness machines feature a digital touch screen that delivers product information and suggests food and beverage pairings depending on eating occasion. They are equipped with smart equipment that gives PepsiCo real-time consumer preference insights to inform future offerings, and dual climate-control shelving allow both perishable and non-perishable items to be vended at the appropriate temperature.