Now You Can Chew S’mores, Key Lime Pie, and Cookie Dough-Flavored Gum

Project 7 has launched a new line of customizable gum: Each pack contains two flavors that you can chew separately or together

“A chewing gum that’s a whole meal!” This is straight out of Willy Wonka’s factory.

Spearmint or cinnamon-flavored gum is for amateurs.Project 7 is launching a line of chewing gum with unique dessert flavors that just might tempt you to think twice about Doublemint. The California-based startup has created a customizable chewing gum experience called “Build a Flavor.”

Each pack contains two flavors that can be gnawed on separately or together for a flavor combination. For instance, the S’mores pack has a chocolate graham and a toasted ‘mallow flavor. It’s a “chew-se” your own adventure. The Cookie Dough Yo pack comes with a vanilla ice cream and cookie dough flavor, while the Key Lime Pie comes with sticks of key lime and cream pie gum, and so on and so forth.


“Our consumers can chew two flavors separately or mix them together to create a third flavor, or they can mix two pieces of cookie dough with one ice cream if that’s the ratio they like,” Project 7 CEO Tyler Merrick told Confectionary News. “The idea is to let people get creative and get multiple flavors out of one pack.”