NatureBox Comes to Target Shelves
Online snack delivery service NatureBox has partnered with Target for its debut to brick-and-mortar retail.
900 Target stores across the U.S. now stock eight consumer-tested snacks from Naturebox. They are Mini Belgian Waffles, Cinnamon Yogurt Mini Grahams, Asiago & Cheddar Cheese Crisps, Sea Salt Pop Pops, Praline Pumpkin Seeds, Sriracha Roasted Cashews, Lemon Tea Biscuits, and Big Island Pineapple, according to a release.
“We are thrilled to partner with Target to help us make better-for-you snacking even easier for consumers,” said Gautam Gupta, co-founder and chief executive officer of NatureBox. “Distribution in brick and mortar retail will help us bring real-world tested customer favorites to the 98 percent of consumers still shopping for food in traditional channels. And in the future, the continual flow of data from our online channel and our fast innovation cycle means we can translate what consumers want into new products at a pace that’s unheard of in the food industry today.”
On NatureBox.com customers can choose from over 100 snacks to curate a snack selection to be delivered at a frequency of their choosing: monthly, b-monthly, or weekly. A box of five snacks costs $19.95 and a box of 10 snacks costs $32.95.
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