Earlier this year, McDonald’s rolled out its millennial-friendly “Snaplication” program in Australia, enabling people to apply to work at the fast-food chain through a 10-second video. Now the program is coming to the United States in a company-wide effort to bring in 250,000 new employees this summer.
The initiative will start on June 13 with video ads of real employees talking about working at McDonald’s appearing on Snapchat, according to CBS Los Angeles. If Snapchat users are interested in applying, they can swipe up on the ad and be redirected to the career webpage for job opportunities at the company.
According to McDonald’s, more than half of its employees are between the ages of 16 to 24, with 80 percent of people in that age range using Snapchat on a daily basis.
“We’re always looking for new and innovative ways to find job seekers. We thought Snaplications was a great way to allow us to meet job seekers where they are — their phones,” Jez Langhorn, spokesperson for McDonald’s USA, said in a statement.
“As we see the younger generations seeking out their first jobs, we want to make them aware of the great opportunities available at McDonald’s, especially considering we’re committed to being America’s best first job.”
The company is also looking to utilize Spotify and Hulu to seek out potential job seekers.
Want to brush up on your McDonald’s knowledge for your job interview? Read 11 things you didn’t know about the fast-food chain here.