McDonald’s Is Trying Something Entirely New: Ground Chicken Burgers
McDonald’s is coming up with something pretty unique, the likes of which have rarely been seen in the fast food world: the chicken burger.Unlike the popular chicken sandwich, McDonald’s grilled chicken burger will be made of ground dark and white meat chicken, and could be the Golden Arches’ latest answer to its wavering reputation. McDonald’s has been trying out new ploys like all-day breakfast and fancier burgers to help shake its cheap, unhealthy image.
The chicken burger comes in two varieties: “classic” (red onions, lettuce, tomatoes, and ranch sauce) and “signature” (grilled onions with lettuce, tomatoes, and a tangy and sweet signature sauce), both on a potato bun. Right now, the burger is only being tested in Tampa-area McDonald’s locations, but there could be plans to spread the chicken patty to other areas of the country sometime soon.
“The whole chicken burger market is growing; you’re seeing it more in restaurants,” Blake Casper, CEO of Caspers Co., which operates 53 McDonald’s franchises in the area, told The Tampa Bay Times. “This isn’t a chicken sandwich, but a chicken burger — there’s a real difference in its bite.”