We reported this morning that Burger King wrote an open letter, via a full-page ad in the New York Times and other major newspapers, to McDonald’s asking if the fast food rivals could set their differences aside to create a McWhopper burger. Unfortunately for us, the world will have to wait to see that day, because McDonald’s declined the offer.
McDonald’s CEO Steve Easterbrook addressed a Facebook post to Burger King (not as classy as a letter), saying that the two brands could do “something bigger to make a difference.”
“We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?” Easterbrook wrote in the post. “And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.”
While McDonald’s raises a good point, it’s quite unfortunate that the McWhopper is still just a dream for now.
Burger King wanted to create the McWhopper to celebrate Peace Day on September 21, a day to support the non-violence awareness organization Peace One Day. We speculated that if both chains carried out plans to make the McWhopper, Burger King would want to honor the McDonald's Big Mac and not add tomatoes and onions.
Easterbrook added at the end of the post, “P.S. A simple phone call will do next time.” Maybe McDonald’s did not appreciate being called out? Ouch.
And, of course, people expressed their disappointment in McDonald’s on social media. Looks like the beef will continue.
— Uzi Peretz (@UziPeretz) August 26, 2015
— Shawna B. (@MrsBLuvsCheese) August 26, 2015