As McDonald’s continues to reshape and evolve its unhealthy image by introducing kale salads and breakfast smoothies, the fast food giant is not just focusing on nutritious food. McDonald’s announced that for a limited time, it will be including fitness trackers inside Happy Meals at participating locations in Canada and the United States, according to USA Today.The fitness bands are rudimentary “step-it” trackers; so your child won’t be getting a free FitBit, but this will have to do.
The fitness trackers come in six colors, count steps, and blink in time with the speed you move, giving a whole new meaning to the term “fast food.”
“Physical activity is important to everyone of all ages,” said Michelle McIlmoyle, McDonald’s Canada senior marketing manager, in a statement. “We very much support children’s well-being. Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play.”
This new fitness-minded initiative follows a Happy Meal relaunch in 2014, which resulted in smaller portions, fewer calories, and a push for milk instead of soda.