As if a quarter pound weren’t big enough, McDonald’s might be coming out with a bigger Quarter Pounder featuring a 4.25-ounce beef patty, according to an internal document reported on by CNBC.
Apparently, when the burger cooks, it shrinks in size. The current patty weighs four ounces and reduces to 2.8 ounces after it’s cooked. These new patties are said to have a different shape that reduces to a quarter pound during the cooking process.
This change will necessitate a new assembly process that will make the searing on the burger more visible. If all goes well, the burgers will launch within the next month.
McDonald’s CEO Steve Easterbrook said in a statement: “We're always innovating around McDonald's food, drinks and restaurant experience based on customers' preferences, and that includes hotter food and reviewing cooking procedures, and we'll share more details soon.”
With beef prices on the rise, CNBC reports that this new burger would “retain more moisture resulting in a juicier and more flavorful burger.” The chain is hoping that the revamp of this burger will “strengthen its core burger platform and increase burger sales."