Martha Stewart Now Has a Meal Kit of Her Own
Martha Stewart joins Amazon and The New York Times in the increasingly crowded meal kit space with a meal kit in partnership with Marley Spoon in the hopes that the Martha Stewart brand will help the product stand out in its category.
The meal kit, Martha and Marley Spoon, is sold on the Marley Spoon website and features Martha Stewart recipes that can be prepared and cooked in 40 minutes or less, reports CNBC. Pricing varies on the number of meals purchased and ranges from $8.70 to $12 per meal.
Sequential Brands’, Stewart’s new parent company, CEO Yehuda Shmidman said, “This partnership marks an exciting milestone for the Martha Stewart brand as we expand into one of the fastest growing food categories.”