In response to consumer demand, Mars, Inc. has become the latest company to pledge to remove artificial colors, at least from its human food portfolio consisting of more than 50 brands, according to a release. But don’t go inspecting your bag of M&M’s just yet; the change will take place incrementally over the course of the next five years. Products affected by the change include the company’s chocolate, gum, confection, food, and drink businesses.
Though artificial colors do not pose any known risk to human health, consumers today are demanding more from manufacturers, specifically to use more natural ingredients in their products, according to the release. It states, “Mars will work closely with its suppliers to find alternatives that not only meet its strict quality and safety standards, but also maintain the vibrant, fun colors consumers have come to expect from the company's beloved brands.”
Grant F. Reid, President and CEO of Mars, Incorporated, says, “We're in the business of satisfying and delighting the people who love our products. Eliminating all artificial colors from our human food portfolio is a massive undertaking, and one that will take time and hard work to accomplish. Our consumers are the boss and we hear them. If it's the right thing to do for them, it's the right thing to do for Mars.”