Leading Meat Processor Tyson Foods Invests in Alternative ‘Meat’

Tyson now has a five percent stake in Beyond Meat
Beyond Burger

Beyond Meat

A Tyson representative said, “The investment for us is not about an either-or choice, it’s about the ‘and.’ This is just another form for consumers to enjoy protein as part of their daily diet.”

Tyson, a leader in the meat industry, specializing in chicken, and the largest meat producer in the United States, has invested in Beyond Meat, a company that creates “meat” from alternative protein sources, The New York Times reported.

The company is investing an undisclosed amount for a five percent stake in the company.

“The quality of the Beyond Burger [Beyond Meat's signature product] is amazing,” said Monica McGurk, senior vice president in charge of strategy and new ventures at Tyson. “We think it’s a game-changing product that gives us exposure to this fast-growing part of the food business.”

Plant-based foods are on the rise among American consumers. Companies such a Beyond Meat, Califia Farms, and others logged $4.9 billion in sales over the past year, according to the Plant Based Foods Association.

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Ethan Brown, founder and chief executive of Beyond Meat, sees the investment as an opportunity to push his company into the mainstream with consumers as they look for protein alternatives.