The KIND People Campaign Awards $1.1M for Spreading Kindness

The winners are combatting societal issues with kindness and change

The program’s prizes will allow these pioneers to make a difference in their communities.

Spreading kindness is a powerful thing, and that’s exactly what The KIND Foundation (started by KIND Healthy Snacks) aims to do with its latest storytelling series for its program, KIND People. Through the campaign, seven individuals who share the foundation’s mission to use kindness as a transformative tool were awarded $1.1 million.

“These remarkable human beings capture the spirit we need to elevate and the values that make America great, including kindness, respect and the conviction that we can make a positive difference in each other’s lives,” Daniel Lubetzky, Founder & CEO of KIND and President of The KIND Foundation, said in a statement.

Since the program’s initial launch last January, nearly 5,000 stories have been submitted, according to a press release.

“By showcasing their stories, we hope to encourage people everywhere to discover the kindness inside of themselves and take action in their own lives,” Lubetzky said.

The winner of the program was Doniece Sandoval, who received a $500,000 prize for her story of kindness. Sandoval is the founder of the organization, Lava Mae, which turns retired buses into mobile bathrooms with showers and toilets for those who are homeless.

"Since Lava Mae began, we’ve received more than 1,200 requests to replicate our services from across the U.S. and around the world,” Sandoval said in a statement. “Now, with The KIND Foundation’s support, we’ll be able to help cities everywhere deliver hygiene and dignity for their homeless neighbors.”


The program highlighted the following six winners, who were awarded $100,000 for their stories of kindness: