KFC Launches a Bluetooth Tray That Doubles as a Smart Device and a Food Transporter
As if our smartphone obsession wasn’t enough, now even your dinner trays will be connected to the web. Or at least that’s the world that KFC envisions. As part of an ad campaign in its Germany locations, KFC has rolled out “Tray Typers,” food trays that double as Bluetooth-connected “smart devices” that communicate with your wireless device.
The trays are supposed to be a solution to the not-so-minor annoyance of getting grease stains on your smart device after eating a bucket of KFC chicken. KFC promises that the thin, flexible Tray Typers, which are only “a hair thicker” than traditional tray paper inserts, repel greasy fingers, so you can Instagram your fried feast without having to worry about mucking up your screen, according to Design Boom.
When the devices launched in Germany as part of a marketing campaign, Serviceplan digital marketing director Regis Watrisse wrote in a LinkedIn blog post that “geolocated social media discussions skyrocketed and every single one of the smart paper trays was taken home.”
The flexible device is user-friendly: you just turn it on, it connects to any nearby smartphone device, and voila! Your familiar smartphone interface appears on your dinner tray.
KFC has not answered inquiries about whether or not the Tray Typers will be coming to the States any time soon.