KFC Confuses Everybody With ‘Clean Eating Burger’ Marketing Gimmick

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Is the fried-chicken chair really serving a burger made with kale on a chia seed cauliflower bun? What do you think?

It’s not even April 1st yet….

KFC sees your processed food-and-fun-free “clean eating diets” and raises you this ridiculous “clean eating burger” made with a chia seed cauliflower bun, unsweetened almond yogurt, ice cube relish, spiralized chicken breast, and kale.

The KFC UK advertisement, supposedly created in collaboration with “food blogger” Figgy Poppleton-Rice, confused a lot of KFC fans:

But if you look closer, the “ice cube relish” atop the vegetable “burger” is a tip-off that the whole thing was a joke. In fact, Figgy looks to be a figment of KFC’s imagination, too. Her Instagram account is less than a week old and filled with otherwise ridiculous over-the-top health claims, like this “yummy on the go snack” that’s essentially seeds placed on top of plaster.

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Thankfully, it seems like we’ve been had, and KFC will continue serving regular-old, decidedly non-clean-eating fried chicken.