Kellogg’s Special K Expands Line of Protein Snacks
Last year, Kellogg’s Special K debuted its Special K Nourish cereal in collaboration with Black-ish actress Tracee Ellis Ross. The “Nourish Your Next” project aimed to encourage women to nourish their lives even beyond healthy diets.
This week, the brand launched its newest product, Special K Nourish and Protein Snack Bites, to expand its line of options to snack on the go.
"We continue to hear from women that they want more snack options that are portable but don't sacrifice taste or nutrition," Matt Lindsay, senior director of brand marketing for Kellogg's Wholesome Snacks, said in a statement.
"That's why we are so excited to introduce new Special K Nourish and Protein Snack Bites that are packed with wholesome ingredients women recognize and fit into their lifestyles."
The Snack Bites come in four flavors: Dark Chocolate Pistachio, Blueberry Almond Quinoa, Peanut Butter Chocolate, and Caramel Nut.
The brand also launched new flavors for the bar version of the Snack Bites in Caramel Almond Sea Salt, Chocolate Coconut Cashew, Chocolate Cherry Nut, and Caramel Pretzel Cashew.