Kellogg’s Debuts New Cinnamon Frosted Flakes

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Cereal fans asked and Kellogg’s delivered
Kellogg Company

Kellogg Company

The Kellogg’s Research and Development team found that using Korintje (Indonesian) cinnamon was the perfect ingredient for the newest Frosted Flakes variation.

The latest Kellogg’s product, Cinnamon Frosted Flakes, will hit Walmart shelves this month and will be available nationwide in January.

The newest flavor was called for by Frosted Flakes lovers who expressed interest in the combination of cinnamon and Frosted Flakes.

"Our goal is to deliver the best possible flavor to our fans in the best possible way," Joanna Grennes, Senior Director for Kellogg's U.S. Morning Foods R&D, said in a press release

"In fact, cinnamon ranks as the top flavor request among Frosted Flakes lovers, so this innovation made perfect sense. Fan input was the driving force of the Cinnamon Frosted Flakes development process – it truly was a flavor developed for them."

The rollout of the newest flavor took some time and research with the company’s research and development team considering over 100 variations of the flavor, including cinnamon intensity and hints of vanilla. Trial and error also ruled out the traditional “dusting” of cinnamon only to have it washed away after adding milk.

The release of Kellogg’s Cinnamon Frosted Flakes follows the brand’s ‘Let Your Gr-r-reat Out’ campaign after the company has seen a 3.9 percent drop in sales in July, FoodNavigator-USA reported.

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