It would seem that Just Mayo, the vegan mayonnaise product produced by Hampton Creek, can’t catch a break. First, they were sued by Hellmann’s for calling their product mayo even though it doesn’t contain eggs. Now, although Hellmann’s has dropped its lawsuit against the vegan mayo company, the FDA has raised similar concerns.
According to federal law (no, really), mayonnaise has to contain eggs in order for it to be considered mayonnaise. The FDA has sent a letter to Hampton Creek telling the company to drop all mentions of the word “mayonnaise” from their product.
"The use of the term 'mayo' in the product names and the image of an egg may be misleading to consumers because it may lead them to believe that the products are the standardized food," wrote William Correll, director of the office of compliance for the FDA, in the letter.
In the past, Hampton Creek has argued that they never use the word “mayonnaise,” simply calling their product “mayo.” However, in the letter, the FDA states that most people have an understanding of “mayo” as an abbreviation of “mayonnaise.” Hampton Creek has not yet responded to this latest round of controversy.