Whole Foods Market
is relying on the unique star power of Jaden Smith, the philosophically inclined
son of Will and Jada Smith, to help spread the word about the importance of bees and other pollinators in food production.
Share the Buzz campaign
, which aims to help consumers understand the role of pollinators in more than 100 crops — including avocados, tomatoes, berries, and peppers — as well as their role in beef and dairy production, Whole Foods has enlisted the young Smith to narrate a series of videos about the value of pollinators.
As part of the upscale market’s newly launched
On Whole Foods’ YouTube channel, Jaden Smith takes us through a bunch of adorable videos focusing on the world’s pollinators, including hummingbirds, butterflies, fireflies, and moths. The campaign also includes a number of cooking videos illustrating how recipes like apple pie and marinara sauce would look without the help of pollinators.