Internal McDonald’s Memo Suggests October for Nationwide Launch of All-Day Breakfast
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All-day breakfast from McDonald’s — perhaps the most longed-for fast food request known to man — may be just months away from a nationwide launch, according to an internal employee memo obtained by Crain’s Chicago.
Earlier this year, McDonald’s began testing all-day breakfast across 94 locations in San Diego, and the pilot program, not surprisingly, indicated “encouraging” results. The program has since reached a number of locations in Nashville, Tennessee; and Mississippi.
“Our customers love it — they've been asking for it for years — and our crew in the test markets enjoy this new platform,” states the memo that was reportedly sent on behalf of LeAnn Richards, a franchise owner who leads McDonald's All-Day Breakfast Taskforce, and Charlie Strong, McDonald's Central Zone president.
“Once again, we want to make it clear that we are not being presumptive that this will launch, but we want to make sure the system is ready to turn quickly and launch all-day breakfast should all of you believe and support that direction.”
To that end, franchisees interested in participating in all-day breakfast have been asked to place requests for necessary equipment and menus by August 15.
Lisa McComb, a spokesman for McDonald’s corporate headquarters, confirmed to Crain’s that all-day breakfast “is likely the No. 1 request we hear from McDonald's customers,” but cautioned, “We know your mouth is watering, but there's no news on this yet.”