IKEA Is Taking Its Swedish Meatballs on the Road
Fans of the Scandinavian aesthetic received good news when Swedish store IKEA announced that it has created a food truck for its oh-so-good meatballs.
There is no word yet on whether the food truck will be decorated with flat-pack IKEA products.
Regardless, this is excellent news for Scandiphiles (yes, that’s a word) who want to see America appreciate Swedish meatballs as the greatest thing to come out of Sweden since ABBA. Even the news that the food truck’s run will be short-lived cannot dampen our enthusiasm.
The truck will feature in Chicago in late July and at the Celebrate Brooklyn festival in August, while making additional surprise stops in Chicago and New York.
“But wait, there’s more!” As if rolling out a food truck wasn’t enough evidence of Swedish hospitality, the IKEA-mobile (as I hope it’s called) will be giving out free meatballs (and veggie- and chicken-balls) to convert new followers. Taken together, this move continues IKEA’s #TogetherWeEat campaign in which the company wants to promote eating and sharing food in an effort to bond the community.
With some Swedes looking to ban foreign food, here’s hoping that IKEA continues to spread a love of Swedish food, and maybe show Swedish politicians that international food can do good for a nation’s culture.