From May 18 to May 20, Ikea will host a London pop-up café dedicated to breakfast in bed, because that’s the kind of thing the Swedish furniture and meatball maker is uniquely equipped to do.
Guests are invited to climb inside an Ikea bed (singles and doubles available), experience “a delightful Scandinavian breakfast menu with bed service,” and receive a consultation from expert sleep specialists on how to get the most out of a night’s rest.
Guests will even be able to choose from a range of pillow options, as well as sleep-friendly teas.
Breakfast will be served from 7 a.m. until noon. From then until 3 p.m., guests are even welcome to enjoy a little nap. Frankly, we commend Ikea for a brilliant and multifaceted marketing strategy. But please, please, let there be a cat café component next time.
The Ikea Breakfast in Bed Café will be located in Shoreditch, London at Blackall Studios.
To reserve a spot (yes, you have to do this in advance), email IKEAbreakfastinbed@hopeandglorypr.com.