In case you missed it, birthday cake is not just for kids parties anymore: It has become its own super-sweet, brightly colored flavor. Hershey’s is jumping on the sprinkles bandwagon with its own birthday cake Hershey’s Kisses, made with “colored cookies and birthday cake flavor,” to celebrate the brand’s 109th birthday.
The colorful Kisses look like Funfetti but, according to initial reviews, have the satisfying crunch of a cookies and cream candy covered in buttercream frosting. They’re being sold exclusively at Walmart and are available for a limited time at participating Walmart locations.
Although the birthday cake flavor is ubiquitous, it’s still a welcome reprieve from pumpkin-spice-everything at this time of year. If you want, however, you can also buy pumpkin-spice-flavored Hershey’s Kisses.
The rest of the Hershey’s candy lineup has also joined the party with brightly colored, birthday-themed Reese’s “wands,” Kit Kats, Jolly Ranchers, Twizzlers, and Hershey’s miniatures.