Chefs Roy Choi (Kogi BBQ, Pot, Commissary) and Daniel Patterson (Coi, Plum Bar, Haven) have launched an Indiegogo campaign to crowdfund the very first location of Loco’l, an innovative fast food concept that aims to change a lot of you’ve come to expect in the way of fast food.
For starters, Loco’l will consult with actual chefs like René Redzepi (Noma) and Chad Robertson (Tartine Bakery, Bar Tartine) to create a menu that “feels, tastes, looks, smells, and sits in your hand” like the fast food you love, but will be better for you, and more sustainably-sourced than say, the last Big Mac you ate.
“Our vision with Loco'l is to create a fast food concept that's delicious, but do it with the heart of a chef,” the team writes on Indiegogo. “As chefs, we're approaching it just like we would another restaurant - design, function, systems, fee and costs, organizations, sourcing, product, farmers, ingredients, recipes, training, all that stuff. Then on the other side of it is being very aware of what fast food is and what it's become in America, and why it's so important, popular, and powerful. Not trying to throw all of those things away.”
Contribution perks range from a social media shoutout for $5 to a private cooking class with chef
Robertson at Tartine. If you’re interested, check out Locol’s Indiegogo page.