Google Will Begin Testing Grocery Delivery Service Later This Year
Google is moving forward with testing grocery delivery in two cities later this year.
Google has a service called Google Express that delivers merchandise — including dry foods — to customers, but this new service will encompass produce and other groceries. Costco and Whole Foods will be partners for the project.
“For a lot of our merchants that have been successful with this, we’re not representing the whole store today,” Brian Elliott, general manager of Google Express, told Bloomberg. “It’s in our incentive, as well as the merchant’s incentive, for us to help customers get the full store delivered to them.”
This announcement comes a week after Amazon Prime Now quietly began testing restaurant delivery in Seattle for their employees. Amazon currently delivers groceries in Los Angeles and San Francisco via AmazonFresh.