McDonald’s has called upon high-end fashion designers to give their crew members’ uniforms a much-needed facelift. The result is several (but not 50) shades of grey: dark grey polo shirts and T-shirts under long grey aprons with the famous McDonald’s arches barely visible.
The uniforms are designed by Waraire Boswell and Bindu Rivas in collaboration with Way to Be, a certified uniform production and design company. Boswell is a prominent high-end indie fashion designer, while Rivas is a lesser-known Indo-British designer. Boswell himself began his career as an employee at a McDonald’s in California before moving on to fashion design, and he now dresses A-list stars for red carpet affairs.
“As a former McDonald’s crew member myself, I understand the design and functionality needs of the next generation of McDonald’s uniforms, and I was personally inspired to design a look and feel that gives restaurant employees a greater level of confidence,” said Waraire Boswell in a statement.
The uniforms will be worn by 850,000 employees around the United States and will be rolled out this month.
“Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear,” said Jez Langhorn, McDonald’s senior director of human resources, in a statement. “Beyond that, it’s another step in the company’s continuous effort to raise the bar by investing in people and improving the restaurant experience with a focus on hospitality.”