Facebook Is Launching a Virtual Assistant That Will Make Dinner Reservations for You

The new Facebook feature known as ‘M’ will be tested in the San Francisco Bay Area

‘Jeeves, fetch me a restaurant reservation at Le Bernardin, and please update my Facebook status while you’re at it.’

Facebook wants to be way more than just the most popular social media website in the world — they want to be your butler, too. Announcing “M,” the virtual personal assistant that’s Facebook’s answer to Siri. Among other things, M will be able to make dinner reservations for you at the swanky restaurant down the street (or any restaurant you want). It can also find and book vacations for you, suggest gifts for birthdays and Christmas, and help you with your grocery list.

But before you log on to Facebook to see what all the fuss is about, you should know that M is being tested out right now in the San Francisco Bay Area.

“It can perform tasks that none of the others can,” David Marcus, vice president of messaging products at Facebook, told Wired. “That’s because, in addition to using artificial intelligence to complete its tasks, M is powered by actual people.”


M works via the messaging app on Facebook. All you have to do is send M a message with your request, and the artificial intelligence, in conjunction with the real-live developers on the other side of M’s interface will put together restaurant recommendations or gift suggestions for you. The service is free and will soon be available to all Facebook users.