Get your Dunkin’ fix without leaving your home. Joining the ranks of Chipotle, Starbucks, and McDonald’s, Dunkin’ Donuts has announced that the company will launch a mobile ordering app and a delivery service next year.The CEO of Dunkin’ Donuts, Nigel Travis, explained in an interview with CNBC’s On the Money that the company will be conducting a private test of mobile ordering some time later this year, with an official launch in 2016.
"Delivery is clearly a big opportunity," Travis said. “Mobile ordering is the strategic plank to many things I'm interested in, like curbside service.”
So why are so many of the most popular quick-service and fast-casual brands making the leap into home delivery and mobile ordering? According to Nigel Travis, who has run Dunkin’ and Baskin Robbins since 2009, “convenience is the future,” and competing brands need to catch up to stay relevant in the eyes of the swipe and click generation.