DiGiorno Teams Up With Von Miller and Redfoo for a Catchy Frozen Pizza Anthem
Nestlé’s frozen pizza brand, DiGiorno, wants to provide consumers with not only pizza but also a new song to jam out to while making it. The company partnered with Denver Broncos linebacker Von Miller, rapper and DJ Redfoo, and up-and-coming musical artists to launch its branded music video, “Rise to the Occasion.”
The electric song is intended to complement any at-home gathering, from celebrating the win of your favorite sports team to watching a movie with friends and family. With the big game approaching, DiGiorno wants to remind consumers of the convenience of its frozen pizza.
"Some of my favorite moments are when I spend time with friends, share a pizza and watch football," Miller said in a statement. "When I'm not playing I always have people at my house, and with DiGiorno, I can provide fresh-baked pizza in minutes so we can focus on having fun."
The brand also collaborated with Devvon Terrell, Diamond White, Madilyn Bailey, and beat boxer Marcus Perez to create the one-of-a-kind musical experience.
"This project was non-stop fun from start to finish," Redfoo said in a statement. "DiGiorno put together a uniquely cool roster of talent to create this song and the energy is out of this world."