Maple, the delivery startup whose chief culinary officer is Momofuku founder David Chang, has raised $22 million in its first round of funding, reports Fortune magazine. Key investors include Greenoaks Capital, Thrive Capital, Primary Ventures, and Bonobos CEO Andy Dunn.Maple is scheduled to launch in Manhattan later this year and, in contrast to meal delivery services like Plated and Blue Apron, will deliver its own prepared meals.
“We thought the unique value proposition here is to build a business entirely around delivery and own every step of that process,” said co-founder Caleb Merkl.
“That’s where we’ve seen the system break down.”
So far, Chang has not revealed what kind of menu Maple will offer, but meals are expected to be priced between $10 and $15.
The first round of funding will be used to help Maple hire staff, as well as develop its infrastructure, marketing, and product development.