Danny Meyer Files Cease-and-Desist Order Against Lincoln Square Steak for Trademark Infringement


The logos for Lincoln Square Steak and Union Square Café.

New York City restaurateur and Union Square Hospitality Group founder Danny Meyer has submitted a cease-and-desist letter to the owner of the forthcoming Lincoln Square Steak, alleging that the restaurant infringes on the trademark for Union Square Café, according to The New York Post.

Lincoln Square Steak, which is slated to open later this week on West 70th Street in Manhattan, is reportedly being asked to change its name, logo, and menu in order to avoid being affiliated with Union Square Café.

“While we can’t comment on a legal matter, the striking resemblance between that logo and Union Square Cafe’s should be rather apparent to just about anyone,” USHG said in a statement to The New York Post.

Don Evans, consultant for Lincoln Square Steak told The Post that, on the contrary, “their logo is red and white and ours is red and black,” and that “Union Square Café is a downtown spot with a New American menu featuring one steak, and Lincoln Square is on the Upper West Side with nine different types of steak.”

Evans also said that he would like to “invite Danny and his team to our opening so they can see how different we are.”


Although menu comparisons will have to wait until Lincoln Square Steak opens, you can judge for yourself how similar those logos are, above.