That Crazy Rainbow Bagel Store in Brooklyn Has Closed ‘Indefinitely’

The blindingly psychedelic bagels from The Bagel Store in Brooklyn will no longer be showing their colors, at least for now

We knew the food of the unicorns couldn’t stick around mere mortals for very long.

Remember when your Instagram feed was filled with bizarrely rainbow-hued bagels? The Bagel Store in Brooklyn, best known for its bagels that looked more like tie-dye than breakfast, has shut down “indefinitely.”

The Williamsburg location of the shop at first stated it would be closing temporarily for renovations, but a social media post on the shop’s now-defunct Facebook page said that due to its inability to keep up with crushing demand, the Bagel Store’s owners had to “close for renovations indefinitely.”

Luckily, the Bagel Store’s Graham Avenue location is still open for business and the Williamsburg store will likely reopen soon, so that “indefinitely” announcement is a bit of an exaggeration. For now, we’ll have to be content with plain-old golden bagels with a shmear.

"We got slammed like you cannot believe," said Francine LaBarbara, The Bagel Store's marketing coordinator told Gothamist. "I haven't slept in a couple of weeks. I'm going to say it's been crazy it’s been crazy since Christmas.”

The rainbow bagels were stuffed with cotton candy, cake-flavored cream cheese, and sprinkles. The store also sold bright blue and pink cotton candy-flavored bagels, and other themed carb creations for various holidays, like orange, white, and yellow candy corn-flavored bagels for Halloween.


"I'm either the most loved or hated woman in Brooklyn," said LaBarbara. “Everything had to be redone, to make sure we were okay. It's really just basic maintenance.”