Kraft Recipes

Kraft Recipes

Cool Whip Celebrates Its 50th Anniversary With ‘Whip Up Smiles’ Campaign

Brand highlights '50 Ways to Whip Up Smiles’ with recipes featuring Cool Whip

Iconic whipped topping Cool Whip is celebrating 50 years of iconic treats with new treat recipes, online content, and new product launches.

Cool Whip was developed in 1966 and has been a key ingredient for popular sweet treats throughout the evolution of desserts, according to a release.

“Cool Whip evokes a sense of nostalgia for many of our loyal fans, bringing to mind family, holidays and special moments from the last five decades,” said Molly White, associate brand director for Cool Whip. “By adding Cool Whip to ordinary treats, families can recreate those special moments in simple ways. Our new products, simple snacking recipes and treats aim to help achieve those sweet shared moments.”

The brand is set to launch a new product mid-spring, and fans will have the opportunity to vote for a limited-time seasonal flavor later this year.

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For its anniversary, Cool Whip is highlighting ‘50 Ways to Whip Up Smiles’ in the form of recipes that incorporate Cool Whip. The company will be posting a new recipe made especially for the anniversary, Lemon Raspberry Whoopie Pies, later this week.