Are you ready to invest in pepperoni pizza and slightly creepy animatronics?

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Chuck E. Cheese’s Is Going Public

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The king of kids’ birthday parties is readying an IPO that could be valued at more than $1 billion
Are you ready to invest in pepperoni pizza and slightly creepy animatronics?

Wikimedia Commons

Are you ready to invest in pepperoni pizza and slightly creepy animatronics?

You may remember Chuck E. Cheese’s fondly as a place of screaming kids and exhausting birthday parties, but in recent years, the chain has experienced fading interest and slumping sales. In 2014, it was sold in a $1.3 billion deal to Apollo Global Management, LLC ; now, sometime in 2017, the company will go public. Chuck E. Cheese’s is expected to announce an IPO valued at over $1 billion.

“We’ve spent a lot of time working on mom and dad and that veto [vote],” Thomas Leverton, Chuck E. Cheese’s CEO, told Nation’s Restaurant News. “Your average kid who comes to Chuck E. wants to come 11 times a year; they come three times a year. The difference between that and the 11 times a year they want to come is the mom and dad veto.”

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Chuck E. Cheese’s has also spent the last year upgrading the technology of the four-decades-old pizzeria/arcade with chip-activated cards instead of traditional game tokens. It has also tried to appeal to adults with a new beer and wine menu and healthier meal options.