Chipotle won’t just be about burrito bowls any more. The fast-casual Tex-Mex giant that suffered severe losses over the past year following multiple foodborne illness outbreaks is opening its first burger restaurant today in Ohio. The news about Chipotle’s foray into the burger business first came out this past summer, and today Tasty Made opens its doors in Lancaster, Ohio (30 miles southeast of Columbus).
The “better-burger” concept features a grilled-to-order, customizable burger menu that Chipotle customers will find familiar. The small menu consists of burgers made from grass-fed beef, fries, shakes, and sodas. Tasty Made’s prices will be similar to those at other burger competitors like Burger King and McDonald’s.
“Lancaster is the ideal market for this, because the people here really appreciate an excellent burger served at a reasonable price," Dave Chrisman, the Chipotle executive in charge of the Tasty Made concept, said in a press release. "I ought to know, because I grew up just miles from here. And the warm welcome from our community has been great. They are very excited that the first Tasty Made is in their town.”