Unlike McDonald's, Burger King Reports Strongest Second-Quarter Sales in a Decade

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A menu of ‘fewer, more impactful items’ has proven very useful for Burger King
Succeeding Where McDonald’s Struggles, Burger King Reports Strongest Second-Quarter Sales in a Decade

Photo Modified: Flickr/Mike Mozart/CC 2.0

The company confirmed that its franchise owners ‘have better cash flow than ever before.’

On the heels of McDonald’s reporting that its second-quarter sales had fallen, continuing to disappoint despite the chain’s turnaround plan, competitor Burger King has reported much better news.

In fact, the burger chain just had its best quarterly performance in nearly 10 years, parent company Restaurant Brands International announced in an earning call.

“We’re seeing strength across multiple dayparts,” RBI CEO Daniel Schwartz said. “We really attribute this to our four-pillars plan, and driving consistent execution on that plan.”

In the United States and Canada, Burger King saw same-store sales growth of 7.9 percent, as well as same-store sales growth of Tim Hortons in the same markets. This time last year, total revenues had fallen 9 percent, and net income had fallen 70 percent.

This time around, the company has employed a menu strategy of “fewer, more impactful products,” which has proven quite successful, unlike a similar effort from McDonald’s.

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Although Burger King declined to say how successful its locations had been in the second quarter, Schwartz confirmed that “This has been the strongest cash flow quarter in many, many years.”